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Digital Media Associate, Flavia

Lavazza
On-site
West Chester, Pennsylvania, United States

ABOUT THE GROUP

From a small store in Turin to a large, internationally recognized group: we are present in 90 countries around the world, with over 5,000 employees and 30 companies, managed directly and indirectly by the Luigi Lavazza Spa parent company, which distribute and market our products and coffee machines. In addition to Lavazza, the following brands are also part of our Group: Carte Noire, Merrild, Kicking Horse, Eraclea and Whittington tea.

 

Joining Lavazza means doing business with passion, knowing that the impact of our work goes beyond the quality of the production chain. We are a big family and are constantly looking for new talents who share our values and can enrich our team. We combine competitiveness with social and environmental responsibility as we create superior quality products available for consumption both at home and out of home, and distributed through all channels: Retail, Foodservice, Office Coffee Service (OCS), and Vending. Our strong, diversified presence enables us to offer consumers and clients perfectly suited solutions, for any occasion and time of day.

JOB OVERVIEW

The Flavia Digital Media Associate plays a key role within Lavazza’s Office Coffee Services (OCS) marketing team in North America - a business unit focused on delivering premium, workplace‑based coffee solutions through the Flavia brewing system and product portfolio. As part of the broader Lavazza ecosystem, Flavia operates as a core brand within the OCS category, offering single‑serve beverages designed specifically for office environments, workplace distributors, and away‑from‑home channels.

 

In this role, the Digital Media Associate manages the full digital marketing perimeter for the Flavia brand. They support the OCS Brand Manager by driving and executing all digital initiatives, with a strong emphasis on performance insights, media strategy, and e‑commerce collaboration. This includes ownership of Amazon upper‑ and mid‑funnel strategy, setting digital benchmarks, monitoring media and campaign performance, and translating insights into recommendations. The Digital Media Associate also partners closely with the e‑commerce team to optimize Flavia’s Amazon brand execution and CRM efforts, ensuring all digital touchpoints effectively support brand growth, visibility, and conversion.

#LI-AH1

Location: West Chester, PA

JOB RESPONSIBILITIES

  • Monitor D2C digital campaign performance across web, eCommerce, and paid media channels.
  • Lead Amazon upper‑ and mid‑funnel media strategy, including display budget allocation, audience targeting, creative direction, and integration with awareness tools. 
  • Interpret and synthesize Amazon and digital media reporting into clear insights and leadership-ready decks.
  • Partner with external agency to support execution and performance management of the digital media strategy for Flavia, including agency briefing, campaign execution monitoring, tactical solution development, and ongoing optimization. 
  • Collaborating with the eCommerce team, oversee brand content on Flavia.com to maintain updated product content, storytelling, and digital strategies that drive online sales.
  • Partner with brand and social teams to support influencer and content initiatives and assist with budget administration including vendor onboarding, purchase order creation and tracking, and invoice processing.
  • Manage the creation of media assets to align with media plans, including creative development, spec compliance, and coordination of flighting with agency partners; provide additional support for lower‑funnel eCommerce creative needs as needed.
  • Support national and brand‑driven trade show initiatives, including strategic planning, logistics coordination, and flawless on‑site execution,
  • Maintain a strong understanding of the coffee category, market trends, brand performance, competitive landscape, and consumer insights to support the Lavazza Brand Manager in developing annual brand and marketing strategies.
  • Apply insights to shape future content development, audience targeting, and budget allocation recommendations.
  • Support strategic brand initiatives as directed by the OCS Brand Manager and OCS Brand Associate.

JOB QUALIFICATIONS

  • Four year degree from an accredited institution
  • 2+ years' professional digital media, marketing, marketing analytics or related experience; CPG brand experience a plus
  • Ability interpret, analyze, and synthsize digital media data to inform strategic recommendations
  • Strong proficiency in Excel and PowerPoint to create insight-driven presentations
  • Strong communication skills
  • Ability to travel as needed up to 10% of time
  • Ability to sit for extended periods of time

BENEFITS/PERKS

  • Competitive Medical, Vision, Dental Benefits
  • 401K Package
  • Employee Assistance Program
  • Hybrid Work Schedule
  • Ability to be barista certified
  • Tuition Reimbursement
  • Performance Development Plans
  • Employee Discounts
  • Summer Friday’s (Memorial Day Weekend – Labor Day Weekend)
  • Flexible business casual dress code - jean friendly!
  • Free coffee, anytime!



Lavazza is an equal opportunity employer that is committed to diversity and inclusion in the workplace.

Lavazza prohibits discrimination and harassment of any type and affords equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.