Digital Marketing Specialist (Paid Search & Display)

Digital Marketing Specialist (Paid Search & Display)

Join an organization that is a leader in transforming how students and professionals achieve their academic and career aspirations. For two decades, they’ve empowered over 1 million learners through innovative test prep, professional training, and personalized education solutions delivered with a blend of cutting-edge technology, engaging content, and a commitment to making learning fun.

They’re seeking a Digital Marketing Specialist with expertise in Paid Search & Display to amplify their mission. In this role, you will own the day-to-day management and growth of their paid digital marketing efforts on platforms like Google Ads and Microsoft Ads. Paid Marketing is a key driver of brand awareness, leads, and purchasers of the company's offerings and holds a significant revenue-generating responsibility. This role will be responsible for developing and implementing paid strategies and scaling them profitably.

This is more than a marketing role—it’s a chance to fuel a mission that’s helped hundreds of thousands of students and professionals unlock their potential. If you’re a strategic marketer who thrives in a fast-paced, values-driven environment (think: innovation, teamwork, and a bias for action), let’s talk.

This is an incredible remote opportunity to work for a US-based company. 

What You'll Do

• Plan, develop, and launch paid media campaigns on platforms such as Google Ads and Microsoft Ads to drive brand awareness, lead generation, and purchases of the company’s products and services
• Plan, build, and optimize search, display, Demand Gen, and YouTube campaigns
• Ideate and build keyword lists & audiences for precise targeting, leveraging first-party data, affinity & in-marketing audiences, and platform-specific tools
• Monitor and manage advertising budgets to maximize ROI and maintain cost efficiency
• Build reporting, analyze campaign performance, and adjust strategies based on data-driven insights
• Collaborate with other functional marketing teams to align paid strategies with broader marketing objectives
• Work closely with Product Marketing Managers and Creative teams to develop engaging ad copy, visuals, and video content optimized for paid media channels
• Partner with eCommerce and web development teams to ensure landing pages and website experiences align with paid media strategies
• Stay up-to-date with platform changes, new ad formats, and emerging paid media trends to continuously enhance campaign performance
• Conduct competitive analysis to benchmark the company’s performance and identify new opportunities for growth
• Test and implement new audience, ad, and bidding strategies to refine the company’s paid social efforts

What You Need

• 2+ years of hands-on experience managing paid search, display, Demand Gen, and YouTube campaigns, audiences, and ads in Google Ads & Microsoft Ads platforms
• Strategic thinker who can develop innovative, creative, and measurable paid media marketing strategies
• Proven experience leading cross-functional marketing initiatives, collaborating effectively with content, creative, and eCommerce teams
• Able to clearly communicate strategies and possibilities within advertising platforms to non-digital marketing stakeholders
• Passionate about data-driven decision-making, with a deep understanding of campaign performance metrics, audience insights, and optimization strategies
• Interested in medical and law education, with an understanding of how to market effectively in these industries
• Experienced in using project management tools like Asana to collaborate across functional marketing teams to plan and manage workloads
• Highly organized and detail-oriented, with the ability to manage multiple campaigns and projects simultaneously

Salary & Perks

• Remote in Argentina or Colombia
• Competitive Salary
• This is a full-time, long-term position. 
• The position is immediately available and requires entering into an independent contractor agreement.
• Work from home.
• Monday through Friday, 8:00 a.m. to 5:00 p.m. (+/- 1 hour accepted) - PST.

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