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Digital Marketing Manager – User Growth & Content Strategy
Location: Remote or Pittsburgh, PA (Hybrid Optional)
Reports To: Chief Digital Officer
Brands: GI Jobs, Military Friendly®, Vetrepreneur
Measure: Traffic, Engagement, Registered Users
We’re Looking for a Full-Stack Marketing Ninja (Yes, Really)
- You’re not just a marketer. You’re a content-creating, social-savvy, AI-hacking, funnel-building machine who knows how to grow audiences, build trust, and drive conversions.
- If you live at the intersection of strategy, creativity, and digital obsession—and want your work to actually matter—you might be the next key player on our team
About the Role
- As our Digital Marketing Manager, you’ll own user-facing marketing strategy across GI Jobs, Military Friendly, and Vetrepreneur—three powerhouse brands serving the military community. Your mission: grow, engage, and convert our audience of transitioning service members, veterans, and military families through content, campaigns, and community.
- This is a creative-first, data-backed, AI-assisted role where you’ll have high autonomy and direct impact on brand growth.
What You’ll Do
Build & Grow Our Audience
- Develop and execute content marketing strategies (short-form video, blog, email, landing pages, microsites)
- Manage and grow our social media presence across IG, LinkedIn, TikTok, YouTube, and Facebook
- Collaborate with internal creators and influencers to create native, authentic content
Experiment with AI & Emerging Platforms
- Use tools like ChatGPT, Midjourney, Runway, CapCut, and Canva Magic to streamline content creation
- Constantly test and iterate new tactics using AI for copy, creative, segmentation, personalization
Run Campaigns That Convert
- Plan and manage paid/organic campaigns for event signups, program applications, newsletter growth, etc.
- Launch and optimize landing pages and lead magnets that drive meaningful action
- Align messaging across email, ads, social, video, and content
Measure What Matters
- Track KPIs and conversion data in GA4, HubSpot, Ahrefs, Hotjar, and social analytics tools
- Set clear goals, A/B test, analyze performance, and make data-driven decisions
Tools You’ll Use
- HubSpot, GA4, Meta Ads, TikTok Ads
- ChatGPT, Midjourney, Runway, CapCut
- Ahrefs, Hotjar, Canva, Google Data Studio
- Make.com, Typeform, Google Search Console
This Role Is Perfect for You If You:
- Think in hooks, headlines, and hashtags
- Are obsessed with user behavior, funnels, and content strategy
- Love blending AI and human creativity for efficient output
- Believe in the power of purpose and content that helps people
- Have experience growing digital audiences and communities
- Know how to create AND promote content—and can wear both hats
What You Bring
- 7+ years of digital marketing experience (B2C, media, or purpose-driven brands preferred)
- Proven ability to manage content calendars, social media, email flows, and campaign performance
- Comfort using AI tools to produce high-quality, high-volume content
- SEO guru, paid media strategy, automation flows, and community engagement
- Highly organized, creative, independent, and ready to run with ideas
Why This Matters
We’re not selling widgets—we’re supporting real people navigating some of the biggest transitions in their lives. Whether it’s helping a veteran find their next job, a military spouse build a business, or a transitioning service member discover a new path—your work will make a difference.
Core Values:
- Think Growth: A growth mindset is our world view; the lens through which we look at all things. We appreciate where we are, but we envision a better future state. Growth is not an end state. It is a journey path. Growth is, by definition, change. We don’t fear change. We don’t accept it. We create it.
- Keep Score: We get what we measure. This is the active management tool we use to achieve growth. Managing has four distinct phases. We clearly Define KPIs, accurately Report those KPIs, Analyze to identify causes, trends and opportunities and Act on our analysis (DRAA). We are accountable for our results.
- Work Disciplined: Time is our most valuable resource to achieve growth. We are intentional with its use. We schedule priorities. We don't prioritize schedules. We automate routine tasks. We systematize repeatable processes and routines. We favor action over reaction.
- Be Curious: Work is solving problems. Curiosity is the fuel that finds ways to solve problems. It comes from asking why and why not, seeking a broad perspective, being well-read, finding best practices and applying leading technologies.
- Serve Others: We win when we serve our stakeholders: fellow employees, the military community and our customers. Service is not a buzzword. It is an active work process. It means fully understanding stakeholder wants, needs and problems, working with grit to meet those expectations and soliciting feedback on how well we did.
Methods:
- 5:1 Content Production leveraging Video, AI, Podcasts, Social
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- Organic Growth through SEO, Backlinking
- Marketing Automation (throughout marketing funnel and post sale nurturing)
- Content Marketing (Video, Short and Long form Blog posts, Case Studies etc.)
- Paid Media
- Data / Competitive Intelligence & Analysis (SEMRush, AHerfs, Google Search Console etc.)
- Dashboarding
- Heavy Social
- Webinars
- Video Production, Capcut or similar
- Goaling (GA)
How to Apply
Send your resume and 1-2 examples of campaigns or content you're proud of. Bonus points if you include a 30-second TikTok or Loom video introducing yourself and why this role fits you like a glove.
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