Digital Marketing Coordinator

We are seeking a detail-oriented and digitally fluent Digital Marketing Website Coordinator to support the execution, maintenance, and optimization of our website and digital marketing initiatives. This role plays a vital part in ensuring our web presence is current, engaging, and aligned with both campaign strategy and business objectives. The ideal candidate brings a blend of technical know-how, marketing awareness, and a strong commitment to delivering high-quality web content and user experiences.

· Update, edit, and publish content using a content management system (CMS), ensuring accuracy, brand consistency, and responsiveness across devices.

· Coordinate with content, design, and product teams to maintain catalogs, landing pages, blog content, and other site content.

· Ensure that all published content follows SEO best practices, accessibility guidelines, and style standards.

· Assist in the development and launch of landing pages, web forms, and promotional content tied to marketing campaigns, events, or product rollouts.

· Implement basic tracking (UTMs, tags, etc.) for performance reporting.

· Conduct routine audits to identify and address broken links, outdated content, page errors, or UX/UI inconsistencies.

· Perform quality assurance checks before and after publishing updates to ensure functionality and visual consistency.

· Assist in testing new features, integrations, or third-party tools before launch.

· Monitor website performance metrics using tools like Google Analytics and Search Console.

· Compile regular reports on page traffic, bounce rates, form conversions, and other key web KPIs.

· Coordinate the implementation of multilingual content across global website instances, ensuring accuracy, cultural relevance, and alignment with brand guidelines.

· Collaborate with internal teams and translation vendors to manage content submission, review cycles, and publishing timelines.

· Maintain translation workflows within the CMS and ensure localized pages are properly linked, indexed, and accessible to target regions.

· Manage the intake, documentation, and prioritization of website enhancement and issue tickets in collaboration with development partners.

· Communicate technical requirements, reproduction steps, and expected outcomes clearly to developers for efficient resolution.

· Track ticket statuses, follow up on timelines, and escalate blockers as needed to ensure projects remain on schedule.

· Participate in sprint planning or status meetings with external web development teams to align on upcoming tasks, updates, and releases.

· Work closely with the broader marketing, creative, and product teams to align website content with brand messaging and business goals.

· Communicate effectively with internal and external stakeholders to ensure timely updates and site changes.

· Help coordinate agency/vendor contributions to site projects when applicable.

· Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.

· 1–3 years of experience in digital marketing, website coordination, or content management.

· Familiarity with CMS platforms (e.g., WordPress, Adobe Experience Manager, or Sitecore).

· Basic knowledge of HTML/CSS and SEO fundamentals.

· Strong attention to detail and ability to manage multiple tasks simultaneously.

· Strong organizational and scheduling skills are a must.

· Ability to communicate and interact with outside vendors, customers and sales force.

· Ability to travel as needed (locally). Less than 5% travel.

· Ability to meet deadlines, budgets and objectives and work as a team with other Marketing and cross department professionals.

· Ability to work independently when required, as well as work well across regions/time zones as part of global team.

· Possess innovative mindset and ambitious personality and feel comfortable in a fast-paced work environment.

· Proficiency in tools like Google Analytics, Google Tag Manager, and Microsoft Office.

· Experience working in an enterprise or multi-brand web environment.

· Familiarity with marketing automation tools (e.g., SalesForce, Pardot).

· Comfort with project management platforms (e.g., WorkFront, Sifter, Slack).

· Exposure to accessibility (WCAG), GDPR, or data privacy principles.

· Experience with digital asset management (DAM) systems for organizing and deploying web content.

· Understanding of UX/UI principles and how they impact content layout and user engagement.

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