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Digital Marketing Associate

KDG
Full-time
On-site
Allentown, Pennsylvania, United States

Role Summary<\/span><\/span><\/span><\/b> <\/span><\/span><\/span>
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As KDG’s <\/span><\/span><\/span>Digital Marketing Associate<\/span><\/span><\/span><\/b>, you’ll play a key role in bringing marketing initiatives to life across social media, paid advertising, and content creation. This entry\-level position is ideal for a creative, data\-curious marketer who’s eager to gain hands\-on experience with modern marketing tools — including <\/span><\/span><\/span>AI\-driven content generation, automation platforms, and digital advertising systems<\/span><\/span><\/span><\/b>.<\/span> <\/span><\/span>
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You’ll work closely with the AVP of Design & Marketing and collaborate with the Digital Marketing <\/span>Lead<\/span> to execute campaigns that improve visibility, engagement, and measurable ROI for both KDG and client accounts. This is a role for someone excited to experiment, learn quickly, and help modernize how marketing is done at KDG.<\/span> <\/span><\/span>
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Key Responsibilities<\/span><\/span><\/span><\/b> <\/span><\/span><\/span>
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Social Media & Content Creation<\/span><\/span><\/span><\/i><\/b> <\/span><\/span><\/span>
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  • Plan, draft, and schedule engaging social media content across platforms including LinkedIn, Facebook, and Twitter\/X.<\/span> <\/span><\/span>
    <\/span><\/span><\/p><\/li> <\/ul> <\/div>

    • Use AI tools (such as ChatGPT, Copilot, or Notion AI) to generate and refine captions, articles, and social content variations.<\/span> <\/span><\/span>
      <\/span><\/span><\/p><\/li> <\/ul> <\/div>

      • Collaborate with designers and external freelancers to produce on\-brand visuals, videos, and motion graphics.<\/span> <\/span><\/span>
        <\/span><\/span><\/p><\/li> <\/ul> <\/div>

        • Monitor social media analytics and community engagement to identify trends and opportunities.<\/span> <\/span><\/span>
          <\/span><\/span><\/p><\/li> <\/ul> <\/div>

          Content Writing & Article Generation<\/span><\/span><\/span><\/i><\/b> <\/span><\/span><\/span>
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          • Research and draft blogs, case studies, and landing page content using a mix of original writing and AI\-assisted tools.<\/span> <\/span><\/span>
            <\/span><\/span><\/p><\/li> <\/ul> <\/div>

            • Optimize on\-page SEO elements such as titles, meta descriptions, and keyword placement.<\/span> <\/span><\/span>
              <\/span><\/span><\/p><\/li> <\/ul> <\/div>

              • Coordinate with subject matter experts and freelancers to ensure content accuracy and relevance.<\/span> <\/span><\/span>
                <\/span><\/span><\/p><\/li> <\/ul> <\/div>

                • Maintain and update content through WordPress or similar CMS platforms.<\/span> <\/span><\/span>
                  <\/span><\/span><\/p><\/li> <\/ul> <\/div>

                  Paid Advertising & Campaign Support<\/span><\/span><\/span><\/i><\/b> <\/span><\/span><\/span>
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                  • Assist in the setup and management of digital ad campaigns, including Google Ads and Meta Ads.<\/span> <\/span><\/span>
                    <\/span><\/span><\/p><\/li> <\/ul> <\/div> <\/div>

                    • Conduct keyword and audience research, develop ad copy, and help analyze campaign performance.<\/span><\/span><\/span> <\/span><\/span>
                      <\/span><\/span><\/p><\/li> <\/ul> <\/div>

                      • Support A\/B testing for headlines, visuals, and calls\-to\-action to drive improved conversion rates.<\/span><\/span><\/span> <\/span><\/span>
                        <\/span><\/span><\/p><\/li> <\/ul> <\/div>

                        • Collaborate with the Digital Marketing <\/span>Lead<\/span> to test new ad formats and targeting approaches.<\/span><\/span><\/span> <\/span><\/span>
                          <\/span><\/span><\/p><\/li> <\/ul> <\/div>

                          AI & Marketing Automation<\/span><\/span><\/span><\/i><\/b><\/span> <\/span><\/span><\/span>
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                          • Explore emerging AI tools that can enhance content creation, campaign performance, or workflow efficiency.<\/span><\/span><\/span> <\/span><\/span>
                            <\/span><\/span><\/p><\/li> <\/ul> <\/div>

                            • Support automation setup in tools such as Zoho Marketing Automation, Google Ads, and Looker Studio.<\/span><\/span><\/span> <\/span><\/span>
                              <\/span><\/span><\/p><\/li> <\/ul> <\/div>

                              • Collect and organize performance data for dashboards and monthly reporting.<\/span><\/span><\/span> <\/span><\/span>
                                <\/span><\/span><\/p><\/li> <\/ul> <\/div>

                                • Identify<\/span> opportunities to streamline repetitive marketing tasks using automation or AI\-based workflows.<\/span><\/span><\/span> <\/span><\/span>
                                  <\/span><\/span><\/p><\/li> <\/ul> <\/div>

                                  Collaboration & Brand Alignment<\/span><\/span><\/span><\/i><\/b><\/span> <\/span><\/span><\/span>
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                                  • Ensure all marketing content aligns with KDG’s tone, visual identity, and messaging.<\/span><\/span><\/span> <\/span><\/span>
                                    <\/span><\/span><\/p><\/li> <\/ul> <\/div>

                                    • Participate in <\/span>brainstorms<\/span> and planning sessions with marketing, sales, and design teams.<\/span><\/span><\/span> <\/span><\/span>
                                      <\/span><\/span><\/p><\/li> <\/ul> <\/div>

                                      • Assist<\/span> in event marketing, email campaigns, and other cross\-functional initiatives as needed.<\/span><\/span><\/span> <\/span><\/span>
                                        <\/span><\/span><\/p><\/li> <\/ul> <\/div>

                                        Client Marketing Support<\/span><\/span><\/span><\/i><\/b><\/span> <\/span><\/span><\/span>
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                                        • Assist<\/span> in executing marketing deliverables for KDG clients, including social media scheduling, ad campaign setup, and content creation.<\/span><\/span><\/span> <\/span><\/span>
                                          <\/span><\/span><\/p><\/li> <\/ul> <\/div>

                                          • Collaborate with KDG’s Digital Marketing Lead and project managers to ensure client campaigns meet defined goals and deadlines.<\/span><\/span><\/span> <\/span><\/span>
                                            <\/span><\/span><\/p><\/li> <\/ul> <\/div>

                                            • Support SEO, analytics tracking, and reporting for client accounts using tools such as Google Analytics, Looker Studio, and Zoho Marketing Automation.<\/span><\/span><\/span> <\/span><\/span>
                                              <\/span><\/span><\/p><\/li> <\/ul> <\/div>

                                              • Help brainstorm creative strategies or campaign ideas that align with each client’s brand and target audience.<\/span><\/span><\/span> <\/span><\/span>
                                                <\/span><\/span><\/p><\/li> <\/ul> <\/div>

                                                • Maintain professionalism and attention to detail when <\/span>representing<\/span> KDG in client communications or deliverables.<\/span><\/span><\/span> <\/span><\/span>
                                                  <\/span><\/span><\/p><\/li> <\/ul> <\/div>

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                                                  Ideal Candidate Traits<\/span><\/span><\/span><\/b><\/span> <\/span><\/span><\/span>
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                                                  • Curious<\/span> about how AI and automation are reshaping marketing.<\/span><\/span><\/span> <\/span><\/span>
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                                                    • Strong <\/span>communicator<\/span> with excellent writing and organizational skills.<\/span><\/span><\/span> <\/span><\/span>
                                                      <\/span><\/span><\/p><\/li> <\/ul> <\/div>

                                                      • Comfortable experimenting, analyzing performance, and iterating quickly.<\/span><\/span><\/span> <\/span><\/span>
                                                        <\/span><\/span><\/p><\/li> <\/ul> <\/div>

                                                        • Collaborative, dependable, and open to feedback.<\/span><\/span><\/span> <\/span><\/span>
                                                          <\/span><\/span><\/p><\/li> <\/ul> <\/div>

                                                          • Excited<\/span> by the opportunity to contribute creative ideas in a fast\-moving environment.<\/span><\/span><\/span> <\/span><\/span>
                                                            <\/span><\/span><\/p><\/li> <\/ul> <\/div>

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                                                            <\/span><\/p> <\/div> <\/div><\/span> <\/body> <\/html>"}}],"isMobile":false,"iframe":"true","jobType":"Full time","applyName":"Apply Now","zsoid":"31245992","FontFamily":"PuviRegular","jobOtherDetails":[{"fieldLabel":"Job Opening ID","uitype":111,"value":"59"},{"fieldLabel":"Industry","uitype":2,"value":"Consulting"},{"fieldLabel":"Salary","uitype":1,"value":"50,000 \- 60,000"},{"fieldLabel":"Location","uitype":1,"value":"Allentown, PA"},{"fieldLabel":"City","uitype":1,"value":"Allentown"},{"fieldLabel":"State\/Province","uitype":1,"value":"Pennsylvania"},{"fieldLabel":"Zip\/Postal Code","uitype":1,"value":"18104"}],"headerName":"Digital Marketing Associate","widgetId":"251716000000062217","isJobBoard":"false","userId":"251716000000044003","attachArr":[],"customTemplate":"3","isCandidateLoginEnabled":false,"jobId":"251716000008653003","FontSize":"15","googleIndexUrl":"https:\/\/kyledavidgroup.zohorecruit.com\/recruit\/ViewJob.na?digest=7bmgHnkb92zAPaq0arf@iniaO7fczth6P6xgzLVnyiM\-&embedsource=Google","location":"Allentown","embedsource":"CareerSite","indeedCallBackUrl":"https:\/\/recruit.zoho.com\/recruit\/JBApplyAuth.do","logoId":"e0wrs863f2887b7474bd49de606313a878846"}
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