Digital Content Strategist

At VAL-CO we work together as a global leader in providing innovative, value-focused products and services to the poultry, livestock and horticultural industries. We believe in all that we do by valuing people, integrity, quality, profitability, and stewardship. VAL-CO recognizes the importance and value of our employees and their families, and our customers and vendors. Each of their contributions are an integral part of the company's overall success.

We are currently seeking a Digital Content Strategist to add to our team! The Digital Content Strategist is responsible for developing, executing, and optimizing a content strategy that drives brand awareness, engages target audiences, and supports business objectives across digital channels. This role blends creative vision with data-driven insights, understanding the industry and embracing the business to ultimately grow revenue for VAL-CO.

Responsibilities:

• Develop and manage a comprehensive digital content strategy aligned with business goals, brand voice, and target audience needs, supported by industry analysis.
• Partner with Product Management and perform market research to recognize industry trends and align company content and presence to market needs current and future.
• Create high-quality, engaging content for websites, blogs, email, social media, and other digital touchpoints.
• Collaborate with engineering, sales, tech support, and other company departments to produce multimedia content.
• Work closely with sales and product teams to align content efforts with broader campaigns.
• Up to 50% travel both domestically and internationally.
• Ensure all content is optimized for SEO, user experience, and accessibility.
• Track, analyze, and report on content performance metrics (traffic, engagement, conversions).
• Use analytics tools (e.g., Google Analytics, SEMrush, HubSpot) to inform strategy adjustments.
• Run A/B tests and other experiments to refine messaging and increase interaction.
• Conduct content audits to evaluate performance and identify gaps or opportunities.
• Create content calendars, campaign roadmaps, and editorial guidelines for digital platforms.
• Stay informed on competitor activities and emerging digital content tools.

Requirements:

• Bachelor's degree in Marketing, Communications, Journalism, or related field (or equivalent experience).
• 3–5 years of experience in digital content strategy, marketing, or related role.
• Strong writing, editing, and storytelling skills with a keen eye for brand voice.
• Proficiency in CMS platforms (e.g., WordPress, Drupal, Loomly) and familiarity with HTML/CSS basics.
• Knowledge of SEO best practices and content optimization techniques.
• Experience with analytics and marketing automation tools.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Experience in CRM platforms (e.g., Monday) to maximize touchpoints with customers and sales team.
• Experience in B2B and/or B2C content marketing.
• Basic design skills using tools like Canva, Adobe Creative Suite, or Figma.
• Experience with video content production and podcasting.