Digital Analytics Implementation Specialist
Visa – USC/GC /GC- EAD/TN (who can convert without sponsorship)
Duration - 18+ Months CTH
Location - Philadelphia , PA (Will Eventually start remote needs to be
onsite after few months)
2 Positions Open
This will be a quick hire
SUMMARY
Data Engineering & Analytics team is seeking business-savvy,
Digital Analytics and Implementation Specialist to join our team as we shift to
a new digital platform.
RESPONSIBILITIES:
· Manage the implementation and maintenance of client-side data
collection tools (Adobe Analytics, Snowplow)
· Manage digital marketing integrations (Facebook, Instagram,
Pinterest, TikTok, etc.)
· Develop and maintain strategic analyses, reporting, and
presentations
· Identify best-in-class analytics implementation strategies and
execute those strategies to meet business needs
· Lead efforts to analyze, document and track requirements tied to
web analytics
· Oversee, build, and maintain JavaScript within our tag
management system, Adobe Launch
· Work with the digital analytics & marketing teams to determine
business analytics requirements and deliver applications and reports to meet
those requirements
Required Qualifications :
REQUIREMENTS
· 3+ years of experience in a digital analytics and implementation
role
· Hands-on expertise with web analytics tools (Adobe Analytics,
Google Analytics, etc.)
· Deep knowledge of the Adobe stack (Launch, Target, Analytics)
· Deep understanding of how data is used with web technology
· Proficient with JavaScript
· Knowledge of Tag Management software and ability to audit,
revise and improve tags
· Strong communications skills and able to consult with
non-technical business partners
· eCommerce or retail experience strongly preferred
· Demonstrated ability to solve business problems using analytical
methods
· Bachelor’s degree in an analytical field (Math, Stat,
Engineering, Computer Science)