Digital Ads Manager (Health/Fitness)

Reflexion is looking for a hands-on, performance-driven Paid Media Manager to own and grow our digital advertising across Meta and Google. This role is for someone who is equally strong in strategy + execution, has proven success in health/fitness, and can operate with excellent communication and reliable follow-through.

This is not a “set it and forget it” role. You will be ultimately responsible for digital advertising performance, including attribution integrity and CAC reporting.

About Reflexion

Reflexion builds cognitive training products that assess and train key skills like reaction time, eye-hand coordination, inhibition, anticipation, and mental flexibility for athletes and other high performers.

What you’ll be selling (and optimizing toward)

Edge (B2B):
An interactive training board used by teams, training centers, and performance/rehab organizations to build faster reactions and smarter decisions through short, gamified drills and measurable results. Primary ad goal: book Calendly calls with qualified leads for our sales team.

GO (B2C + B2B):
A mixed reality cognitive training app on Meta Quest, designed to enhance cognitive performance and provide guided training with measurable feedback.
Primary ad goal (consumer): direct subscription signups on our website (users must have their own Quest).
Secondary (teams/training centers): qualified Calendly calls similar to Edge.

What you’ll own

• Full ownership of Meta Ads and Google Ads accounts (strategy + execution + optimization)

• Managing an aggregate ad budget of $10,000–$20,000/month

• Building and maintaining campaign structure across:

  • B2B lead gen (qualified Calendly calls)

  • B2C subscription acquisition (GO consumer signups)

• Writing and iterating all ad copy (hooks, primary text, headlines, descriptions)

• Creating clear, actionable creative briefs and requesting photo/video assets from our internal team (your job is direction + testing plan; our team produces the content)

• Making light landing page / website change requests (copy + layout suggestions) to improve conversion rates

• Owning attribution and measurement

  • Pixel + CAPI / conversion tracking health

  • Event taxonomy / UTMs / conversion definitions

  • Troubleshooting gaps and ensuring reporting matches reality

• Weekly performance reporting including CAC reporting and key funnel metrics

• Weekly meeting with the CEO

• Async day-to-day communication in Slack

Current stack: We currently use Supabase and RudderStack for attribution and metrics.

What success looks like

• You can confidently answer, at any time:

  • “What is CAC by channel/campaign?”

  • “What’s driving performance this week?”

  • “What are we testing next and why?”

  • “Are we measuring conversions correctly end-to-end?”

• Campaigns improve steadily via a consistent testing cadence (creative + messaging + audiences + landing page)

• Reliable execution: deadlines met, proactive updates, no surprises

Required experience

• 3+ years managing paid media with hands-on execution in both:

  • Meta Ads

  • Google Ads (Search; YouTube)

• Demonstrated success metrics in health, fitness, sports performance, rehab/wellness, and/or closely related categories

• Experience marketing technology products (SaaS, subscription, hardware+subscription, consumer tech, etc.)

• Strong grasp of attribution in 2025-era reality (privacy constraints, modeled conversions, server-side/CAPI concepts)

• Excellent copywriting skills for direct response performance creative

• Exceptional communication (clear, proactive, organized, responsive)

Strongly preferred

• Experience driving B2B lead gen where lead quality matters (not just cheap CPL)

• Experience marketing subscription products (trial/offer testing, churn/LTV awareness)

• Comfortable collaborating with product/engineering on event tracking and debugging

Important note on communication & reliability

We are explicitly looking for someone who is highly dependable and highly communicative. If you routinely miss deadlines, go quiet, or require significant follow-up to keep things moving, this role will not be a fit.

Contract details

• Type: 1099 Independent Contractor

• Location: Remote (U.S. time zones strongly preferred)

• Time: Part-time, ongoing

• Ad Spend: $10k–$20k/month (managed by you; paid directly by Reflexion)

• Response-time expectation: We expect Slack responses within 1 business day (often faster) and proactive updates if timelines slip.

• First-30-days deliverables:

  • Account audit + restructure plan (if needed)

  • Tracking/attribution audit (pixel, CAPI, GA4, conversion actions)

  • Testing roadmap (creative + funnel)

  • A clear weekly KPI dashboard (CAC + leading indicators)

• Lead quality loop: You will collaborate with Sales weekly to review lead quality and optimize toward qualified meetings, not just volume.

• Account ownership + documentation: All ad accounts remain owned by Reflexion. Documentation of tracking setup, naming conventions, and reporting definitions is required.

• Policy/compliance note (important in wellness): You must be comfortable advertising in health/wellness categories and keeping creative/copy compliant with Meta/Google policies.

To apply

Please include:

1. 2–3 brief case studies showing results in health/fitness/tech (include spend levels, CAC/CPA/CPL, and what you changed to improve performance)

2. A short description of how you approach attribution + conversion tracking

3. Your preferred compensation structure (monthly retainer and/or hourly)

4. Your typical weekly reporting format and communication cadence

No recruiters, please; principal applicants only.
Reflexion Interactive Technologies, Inc. is an Equal Opportunity Employer.