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Corporate Marketing Director

Meppi
On-site
Pennsylvania, United States

Powering Innovation, Delivering Excellence: Leading the Future of Strategic Marketing in Energy, Data, and Mobility Markets!

Mitsubishi Electric Power Products, Inc. (MEPPI) is seeking a Corporate Marketing Director to drive our brand, communications, product marketing, and market intelligence initiatives. This is a high-impact role that blends strategic thinking with hands-on execution to elevate MEPPI�s presence across industries and support growth, innovation, and customer engagement.

Location: Warrendale, PA | Job Type: Full-Time - Onsite

What You�ll Do

Lead Strategic Marketing Initiatives:

  • Develop and execute MEPPI�s integrated marketing strategy across brand, communications, product marketing, and market intelligence.
  • Align marketing efforts with company-wide objectives and operating division goals.

Inbound Marketing Excellence:

  • Build and manage market analytics capabilities to uncover insights that drive growth and innovation.
  • Lead customer feedback programs, competitive analysis, and trend research to inform product and service development.
  • Launch and manage a Voice of the Customer (VOC) platform.
  • Oversee internal and third-party research projects and maintain a robust market intelligence library.

Outbound Marketing Leadership:

  • Lead B2B product launch strategies in collaboration with operating divisions.
  • Manage digital marketing, websites, social media, press releases, and analyst relations.
  • Develop annual marketing plans, budgets, staffing strategies, and event calendars.
  • Drive successful trade shows and customer events to maximize brand exposure.
  • Serve as MEPPI�s primary communications leader and public relations liaison.

Brand Stewardship:

  • Define and execute brand strategy to enhance identity and stakeholder engagement.
  • Ensure consistent messaging and visual standards across all channels.

Team Development & Leadership:

  • Manage and mentor a high-performing marketing team.
  • Provide training, conduct performance reviews, and support career development.

What You Bring

  • Education: Preferred Masters Degree with a concentration in Marketing or Communications, or related field.
  • Experience: 10+ years in B2B marketing within a technology-driven organization, including 5+ years in a leadership role.
  • Expertise:
    • Advanced knowledge of digital and print marketing strategies.
    • Proven success in product launches and integrated marketing campaigns.
    • Strong grasp of market research, analytics, and KPI-driven decision-making.
  • Skills:
    • Exceptional communication, presentation, and interpersonal abilities.
    • Strategic mindset with the ability to manage multiple complex projects.
    • Proficiency in Microsoft Office and marketing tools (e.g., CRM, CMS, analytics platforms).

Why MEPPI?

  • Comprehensive Health Coverage: 90% company-paid medical, dental, and vision plans.
  • Retirement Plans: 401(k) with company match up to 4%.
  • Generous Paid Time Off: Vacation accrual after 90 days + 12 paid holidays.
  • Career Development: Training programs and educational assistance.
  • Employee Perks: Profit sharing, 24/7 fitness center access, and wellness programs.

Join Us

At MEPPI, you�ll be part of a team driving innovation in power systems, transportation, and large-scale visual display technologies. As a U.S. affiliate of Mitsubishi Electric, we combine global expertise with local execution�creating a collaborative environment where your leadership makes a lasting impact.

Equal Opportunity Employer:
MEPPI welcomes applicants from all backgrounds and is committed to fostering an inclusive workplace.

Notice to Agencies and Search Firms:
MEPPI does not accept unsolicited resumes from agencies or search firms. Any resumes submitted without a signed agreement will become the property of MEPPI.