Copywriter I

Job Title: Copywriter I

Date: 09/23/2025

Reports to: Director of Marketing

Department: Marketing 

Status: Exempt - Professional

General Summary:

The mission of Portage Learning is to transform lives and communities by providing learning opportunities for all who aspire to thrive. We do this not only through superior online instruction, but with a deep commitment to expanding access to education. We believe service is the thread that binds our community and our team together. To that end, we choose to …

• Believe the best in our employees
• Invest in our people
• Collaborate with humility, respect, and appreciation
• Cultivate curiosity and encourage creativity.

The Copywriter is responsible for producing high-quality written content that supports Portage Learning’s mission and brand. This role involves creating clear, engaging, and persuasive copy for a variety of platforms while maintaining a consistent organizational voice. The Copywriter will focus on storytelling that inspires audiences while incorporating SEO best practices to ensure digital visibility and reach.

Key Responsibilities (Essential Functions):

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function(s).

• Write, edit, and proofread copy for websites, blogs, newsletters, email campaigns, social media, print materials, and other communications.
• Write profiles on future, current, and/or former students of Portage Learning.
• Edit “First Person” essays from scholarship recipients and other submitted materials.
• Develop storytelling content that showcases student success, institutional impact, and Portage Learning’s mission.
• Maintain a consistent brand voice and tone across all platforms and materials.
• Collaborate with communications, marketing, and production teams to ensure alignment between copy and visual elements.
• Conduct background research and interviews to develop accurate, compelling content.
• Apply SEO best practices to digital copy, ensuring content is optimized for search engines while remaining reader-friendly.
• Assist in the development of advertising and promotional campaigns with persuasive and creative copy.
• Review and refine content for clarity, accuracy, grammar, and compliance with brand standards.
• Stay informed about writing, communications, and SEO trends to enhance content strategy.
• Perform other related duties as assigned.

Knowledge/Skills Required:

• Exceptional writing, editing, and proofreading skills with strong attention to detail.
• Proven ability to craft engaging stories tailored to diverse audiences.
• Strong understanding of brand voice development and consistency.
• Familiarity with SEO and digital content strategies.
• Strong organizational and project management skills.
• Ability to collaborate effectively across teams and meet deadlines.

Qualifications (Education Requirements/Experience):

• Bachelor’s degree in English, Communications, Journalism, Marketing, or a related field.
• 0-3 years of professional writing experience preferred in marketing or communications.
• Portfolio demonstrating strong storytelling and content development skills.
• The ideal candidate will be a highly relational self-starter, detail-orientated, and able to work both independently and closely within a team.
• Successful completion of a background check and current and/or ability to obtain the following clearances: Child Abuse, State Police, and FBI Fingerprinting.
• Demonstrated agreement with the stated mission, philosophy, values, and goals of Portage Learning.

Work Environment:

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, projectors, and filing cabinets.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

• Regularly required to sit; talk and hear, use hands to type, file, handle or feel. The employee is frequently required to reach with hands and arms. Occasionally required to stand; walk and stoop, kneel, crouch or crawl. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading. 
• May require ordinary ambulatory skills sufficient to visit other locations; or the ability to stand, walk, lift, carry and move light to medium weight. Requires good hand-eye coordination, arm, hand and finger dexterity, including ability to grasp, and visual acuity to use a keyboard, operate equipment and learn technical information. 
• Light lifting is required. Exerting up to 50 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force to constantly move objects.

Position Type and Expected Hours of Work:

This is a full-time position. Must be able to travel to and work from the office located in Chippewa Township, PA, in addition to working remotely as necessary. 

Travel:

This job rarely requires travel but would be mostly local during the business day. 

Other Duties Disclaimer:

This is not an all-inclusive document. Additional duties, expectations, demands, etc. may be added or changed to this document on an as- needed basis to meet organizational goals. 

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.