Associate Director HCP Marketing, ATTR

HCP Marketing Associate Director, ATTR

Office Location: Wilmington, DE (ONSITE/HYBRID)

At AstraZeneca, we turn ideas into life‑changing medicines. We think big, work collaboratively, and focus on science that can truly transform patient outcomes. Join us as a Marketing Associate Director, supporting our ATTR portfolio where your work directly shapes how we engage HCPs and advance understanding of a rare, serious form of amyloidosis caused by abnormal transthyretin proteins.

In this role, you will bring Brand Strategy to realization through leadership of market research, insight and analytics, brand positioning and messaging and integrated launch plans. You will establish strong alliances with other marketing peers across consumer/HCP, Corporate Affairs, Medical, Regulatory and Access partners. Your role will also involve leading defined work streams and brand opportunities as defined by Marketing Leaders, with accountability for the end product. You will define success metrics; monitor and identify continuous improvement opportunities. 

Role Overview

Main Duties & Responsibilities

The upcoming launch of our newest indication in the United States is set to be a critical milestone for AstraZeneca and for patients living with ATTR CM.  As an ATTR HCP Marketing Associate Director, you will be at the forefront of this groundbreaking launch, delivering on initiatives that will not only elevate the brand but also profoundly impact patient outcomes.  

Main Duties and Responsibilities

• Build clear, compelling brand narratives and assets that differentiate and drive preference.
• Participate in budget planning, managing operational spending, forecasts, and ROI to meet financial objectives.
• Maintain strong knowledge of the clinical disease state and guidelines; confidently engage clinicians and external experts in clinical discussions.
• Prioritize customer needs; design, refine, and articulate clear value propositions that resonate across segments.
• Prepare and implement omnichannel campaigns (HCP, patient, and payer) from brief to launch, ensuring alignment with brand strategy.
• Deploy and manage a content calendar; track performance and recommend data-driven improvements to enhance reach and impact.
• Apply the latest analytical and research techniques to deepen insights into customers, market dynamics, and competitive landscapes.
• Define and track KPIs to assess customer/patient engagement and brand program effectiveness, report results, and actions.
• Review market insights, anticipate trends, and map the patient journey using qualitative and quantitative analysis.
• Complete campaigns using a broad range of digital tools and platforms; demonstrate advanced digital acumen in targeting, personalization, automation, and analytics.
• Translate digital strategies into measurable business outcomes, trying tactics to conversion, engagement, and brand growth.
• Identify innovative approaches to address market challenges; contribute to the evolution of brand strategies and tactical plans.

Essential Requirements

• Bachelor’s Degree
• 3+ years of experience or a combination of two or more areas in pharmaceutical, healthcare, scientific, clinical, institutional, marketing, or commercial

Preferred Requirements

• Advanced Degree in Business, Marketing, or Science
• Current or previous Sales or Sales Leadership
• Strong presentation and negotiation skills
• Successfully navigating create actionable objectives from ambiguity.
• Demonstrated Learning Agility

Pay Transparency / On-Site Office Policy

The annual base pay for this position ranges from $175,000 - $205,000 USD Annual. Hourly and salaried non-exempt employees will also be paid overtime pay when working qualifying overtime hours. Base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition, our positions offer a short-term incentive bonus opportunity; eligibility to participate in our equity-based long-term incentive program (salaried roles), to receive a retirement contribution (hourly roles), and commission payment eligibility (sales roles). Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans. Additional details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace, and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

At AstraZeneca, we are driven by our commitment to deliver accelerated growth for AstraZeneca and make people's lives better. We thrive in our often-intense environment by seeking out new challenges and working towards innovative solutions. Here you can build a long-term career with global knowledge opportunities while positively impacting local communities.

Ready to step up? Apply now to join our team!

Date Posted

Closing Date

Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.