Assistant Marketing Manager-Dietary Supplements/Eye Care

BASIC PURPOSE

The Assistant Marketing Manager supports the Category Leader and Sr. Marketing Manager/Director with implementing marketing strategies, campaigns and programs for Category brands to assist with managing the brands in their assigned Category to meet the Category KPIs.

POSITION RESPONSIBILITIES

• Support Brand Initiative role in the overall management of the brand.

• Lead the business planning process with Category team to achieve performance objectives of sales, customer profitability, and key shopper metrics.

• Leads sales presentation development and delivery.

• Manage sku forecast process.

• Collaborate with Category Team in the development and execution of integrated business plans to achieve growth goals.

• Maintains Brand relevant collaborative information portals.

• Collaborates with Category Team, agencies, and others in the development of Brand selling decks for use in Customer Meetings, Internal Reviews, Trade Shows, etc.

• Lead / assist in the Collaborative Business Planning process.

• Working closely with Business Enablement, Analyze, recommend, implement and control a variety of actions to help achieve business plan objectives.

• Manages assigned Brand budget(s) of designed brand and present new product development status, go no go at key stage gates of the New Product Development Meeting.