Anthropologie Creative Strategist, Brand Voice

Anthropologie is seeking a Creative Strategist to join the Brand Voice team. This net new role is central to evolving the role of copy and narrative from execution into concept and creative strategy.

While you are well versed in best practices by channel and media placement, the purpose of this role is to serve as a key dot-connector—translating customer insight, cultural signals, channel KPIs, and brand strategy into clear creative territories, concepts, and format recommendations. You bring agency-level rigor to our in-house team, with a proven ability to turn marketing strategy into creative strategy that inspires anyone executing the work.

You’re obsessed with culture from all angles: whether macro culture, pop culture, or fashion and lifestyle signals that get to the why of our customer. You are future-forward, comfortable thinking at the campaign level as well as always-on, and adept at balancing the art and science of it all. You’ll be seen as the connective tissue, creating a cohesive creative point of view.

We welcome candidates from Philadelphia and the surrounding areas who are excited about a hybrid work model. This role offers the flexibility of remote work alongside 2-3 days per week in our Philadelphia office, where you'll collaborate closely with our creative and editorial teams. For selected finalists based outside of the region, we are pleased to offer a competitive relocation package to support your move!

• Pioneer the discipline of creative strategy from the seat of Brand Voice, translating strategies into high-level concepts, creative territories, and frameworks.
• Develop creative strategies and briefs that clearly define the problem, insight, idea, and executional guardrails for channel and creative leads.
• Partner closely with cross-functional teams, including brand and social strategists, writers, and creative producers.
• Partner with cultural insights and trend research teams to synthesize macro cultural signals into actionable creative POVs, readouts, and opportunity spaces.
• Support the Manager of Content & Communications Strategy in recommending messaging placement and format strategy across the content ecosystem.
• Integrate SEO/AEO, performance insights, and emerging AI-enabled tools as inputs to creative strategy, ensuring ideas are designed to travel, perform, and be discovered.
• Contribute strategic thinking to long-form editorial, site content, and social storytelling where concept and narrative are critical.

• 6–8 years of experience in creative strategy, communications planning, or brand storytelling
• Agency, media, publishing, or in-house experience within retail, fashion, or beauty preferred.
• Strong instincts for cultural insight, audience psychology, and narrative development.
• Comfort navigating ambiguity and influencing across a highly matrixed organization.
• Familiarity with performance marketing metrics, SEO/AEO, and AI platforms as strategic inputs.

#Anthropologie #LI-EC1

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits 

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.